Branding or rebranding — it all starts with research and strategy. After that, we build a brand platform and look for the optimal positioning point, and then we get down to the creative part: developing a unique vivid image that people will understand and love. Naming, branding, packaging design, website design, and other media — we’ll see it through to the end, bringing the idea to life
researchmerchsmm designsemioticbrand platformpositioningtone of voicenamingtaglinelogobrand identitymascotcreativebrand bookpackagingresearchmerchsmm designsemioticbrand platformpositioningtone of voicenamingtaglinelogobrand identitymascotcreativebrand bookpackaging
taglinelogobrand identitymascotcreativebrand bookpackagingresearchmerchsmm designsemioticbrand platformpositioningtone of voicenamingtaglinelogobrand identitymascotcreativebrand bookpackagingresearchmerchsmm designsemioticbrand platformpositioningtone of voicenaming
01.
RESEARCH
To create a great and effective brand, you have to know your audience and its culture, competitors, category, and trends. Let us find insights and make informed decisions for the success of your business
product research
culture
audience
insights
competitors
category
workshop
semiotic analysis
Digital Ethnography
Brand Strategy
Who is the brand for? What is the brand for? What kind of brand is it? These and other questions will be answered by a brand strategy — a document in which we reflect the key principles of communication of a future or existing company. Also at this stage, we begin the creative implementation — naming, slogan, tone of voice
Based on the conclusions of the strategy, we form a brief for the identity. In addition to references and basic requirements, it always contains the necessary take out, associative field, emotion, and the possibility of scaling. Attention to detail and a series of brainstorming sessions, and voila — your brand acquires a unique visual and character
Your brand already exists, and it’s beautiful. Now we begin to materialize it in a variety of formats: packaging, merch, advertising, documentation, services, and more. We know that this moment is the most pleasant because we see before our eyes what once was only in thoughts becomes strong and grows in reality
Trust us to make sure your brand is always recognizable and consistent at every touch point
launch
creative concept
marketing
smm
festival participation
05.
Not only do we create brands, but we also introduce them to the audience. SMM, creative concept, key visuals — a gentleman’s kit for a good start. Even better, if you can make yourself known right away — we can help you submit your project for festivals and awards, as well as write an article for the media
Let’s start with a useful introduction: we’ll diagnose your website, app, creatives, social media, or other communication. We’ll analyze design, logic, copywriting, funnels. Find out where to fix and how to improve!