for financial advice

Brand
identity

place

about
project

Finaset is a financial data company. Information from around the world, covering stock rates, ETFs, Forex, cryptocurrencies and more, is available through proprietary software and API

design

The brief was to create a progressive, modern image, so we developed an identity that vividly contrasts with the patterns of fintech companies. Instead of the hackneyed blue color and complex graphics, we filled the brand with the freshness of Marine Green and the "freedom" that brutalism gives. The final style is simple, easy to read, and creates a sense of an advanced technological brand

logoTYPE

color solutions

pattern

Capital letter-based patterns can be easily transformed without losing readability, which further emphasizes the flexibility and service horizon

typography

color code

HEX – #000
RGB – rgb(1, 1, 1)
CMYK – 0%, 0%, 0%, 100%

Black

HEX – #FFF
RGB – rgb(255, 255, 255)
CMYK – 0%, 0%, 0%, 1%

White

HEX – #56FD9B
RGB – rgb(86, 253, 155)
CMYK – 66%, 0%, 39%, 1%

Green

HEX – #222F3E
RGB – rgb(34, 47, 62)
CMYK – 45%, 24%, 0%, 76%

Gray

HOW TO USE
the LOGO

incorrect

paired logos

When using the logo in conjunction with other brands' logos, the bottom line alignment and dimensional ratio must be considered. Balance solves everything

correct

incorrect

icon

The isometric effect of the logo on the app icon looks stylish and minimalistic

promo
banners

Minimalism, large typography, monochrome backgrounds, and simple geometry translate transparency and usability. Contrast is created by adding vivid imagery that audiences can easily associate with

mobile version

The interface of the mobile app continues the theme of brutalism, is easy to learn and does not burden the user with huge tables or finely prescribed data

RESULT

Finaset’s identity sets the brand apart in the market, targets a progressive audience, and creates associations with convenience and technology. Brutalism became the visual foundation of the project — this decision helped make the brand truly modern and ride the wave of the latest industry trends

Design

Bogdan Danilov

Art-direction

Sergey Kerber

Other cases

STRATEGY AND CREATIVE ARE THE MOST IMPORTANT THINGS IN COMMUNICATIONS.
NOT EVERYONE UNDERSTANDS THIS, BUT IF YOU AGREE, IT WILL BE MORE PLEASANT FOR US TO DEVELOP AN OUTSTANDING PROJECT FOR YOU. TEXT US AND WE WILL COME UP WITH A SOLUTION

Digital agency

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@kerber_agency